
You can improve the efficiency of your advertising sales-to-cash processes, provide real time business analytics to help you make good business decisions, increase your customer service levels, and cut costs throughout the process. With NetSuite for Media and Publishing Companies, you can more easily market, sell and manage insertion orders.
NetSuite facilitates order management of ads scheduled for multiple issues or runs. NetSuite workflow accommodates each conversion from insertion sale to order. Insertion orders that are to run over several editions of the publication can be segmented into multiple line items per date of production. The system auto-generates the line items on estimates or sales orders for each run of an advertisement, and can automatically invoice clients as each piece of the campaign is complete.
For example, an order for an ad to appear in every edition of a monthly publication can be entered once, and then invoiced monthly as each ad appears. This allows publishers to track receivables, reduce the number of days outstanding for each sale, and increase their cash flow.
NetSuite's dashboards display the status of your insertion orders, easily identifying those forecasted and those booked, those awaiting fulfillment and the schedules of ad placements. You can tell the numbers and the revenue from insertion orders by sales rep or by run sheets, as well as all campaign status and impressions reporting — displayed on your dashboard for easy access.