Campaign Management and Tracking Impressions

Automated Campaign ID Management
The NetSuite solution allows you to simplify complex advertisement order fulfillment by tracking ad server and campaign IDs within NetSuite. You can automatically import the unique ID code from each ad placement into NetSuite by entry into the campaign line of the insertion order or through dynamic Web Services integration. And you can monitor and report on the success of impressions for each campaign line in the insertion order with NetSuite. Advanced integration tools allow you to synchronise campaign and insertion order numbering for easier, efficient tracking.

Tracking and Billing per Impression
The numbers of unique impressions — whether based on web traffic for on-line publications or on hard-copy circulation — are core to media purchasing. But while tracking may be based on raw numbers, billing is based on industry standard CPM — cost per thousand. The NetSuite solution allows you to import the impression count data — and invoice your customer by CPM by automatically converting the numbers accurately for you.