Tempest Media Case Study - NetSuite CRM - NetReturn
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| At a glance | |
| Company: | Tempest Media |
| Location: | Offices in Sydney and Melbourne |
| Industry: | Marketing and Advertising |
| Challenges: |
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| Software switched from: | Access database and MYOB |
| Results with NetSuite: |
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The Challenge:
There is no denying that the Internet is our fastest growing advertising medium, with Australia’s spend on this medium increasing exponentially each year. The Internet has become part of our daily lives and interactions and it was with foresight that Tempest Media was established in 1999 to capitalise on the burgeoning use of online advertising in the business marketing mix.
Representing major online websites such as Ebay, Seek and Utube, and competing against Ninemsn and Fairfax, Tempest Media needed an edge that would keep them on a level playing field. Negotiating a lucrative partnership with the world’s largest independent digital advertising networks, Adconion, and branching operations to cover two states, they were well on the way. Henry Talbot, Director of Tempest Media, realised he needed something more to streamline the business from the back-end.
The new partnership with Adconion needed to be managed in a way that allowed both parties to have a complete picture of the business relationship. Also, in order to stay ahead of the competition Henry needed strong business intelligence from data derived from the integration of all the key business processes, rather than the interconnected facets he currently had in place.
“We had disparate systems, no CRM and were booking inventory through an access database, where something could easily fall through the cracks. We were also using MYOB for accounting with no way of tracking transactional history which, for us and where we were headed as a business, meant too high a risk,” said Henry.
The Solutions:
Before his research for a system commenced, Henry decided that he wanted a web-based solution. He had worked previously with Salesforce.com, however it lacked the basic components he needed for his business. “Salesforce had no ability to create customised orders, let alone pull in multiple inventory items.”
His research led him to NetSuite, which had all the boxes ticked on the business requirements for order management plus integrated financials. It provided one complete view of his customers including the automatic creation of a comprehensive historical transactional record.
Now Henry had the business intelligence he needed to make confident day-to-day operational decisions. There was one repository of corporate information common to all business applications, and the staff didn’t need to derive data from disparate systems which were in different formats.
The Results:
With NetSuite in place, Tempest Media has seen a significant decrease of individual workloads. With the automated processes within NetSuite the flow from order to inventory means the risk of oversight is now nonexistent. “At a certain point during the booking process it becomes mission critical. If one component is not successfully completed, other departments within the business cannot finish the job. We don’t have to worry about that issue now and the results are significant.”
Tempest Media now have a unified system that will accommodate their rapid growth strategy for the business, and also have NetReturn as a partner who will work with them to achieve their goals. “NetReturn has enabled us to greatly improve our business platform, but most importantly the NetReturn team has continued to work closely with us to ensure the product (NetSuite) helps deliver stable, measurable and significant business growth.”
Henry said that part of the reason Adconion were interested in a partnership was the sleek back-end processes Tempest Media had in place with their NetSuite system. “The Global Groups CFO has his own NetSuite login where he can instantly see the financial results of the business, which in itself is highly impressive.”
Tempest Media’s plans for the future include continued revenue growth and increasing employee headcount, plus from a system perspective working closely with NetReturn to refine and extend the use of NetSuite.
Find out more: contact NetReturn at 1300 886 025 or 0800 543 371
