
"PeeDee Toys is enjoying increasing sales and NetSuite is now allowing us to spend more time growing the business, which is what it is all about."
Ecommerce consists of the buying and selling of products or services over the internet via a “web store” or “shopping cart”. The amount of companies within Australia conducting business electronically has grown significantly over the past few years with the increased adoption of the internet into homes and businesses.
Successful Australian Ecommerce companies such as PeeDee Toys, Living Apartment, Tree of Life and Success and You do not survive based purely on their products and services, they require both technical and organisational aspects, as well as a strong customer service focus.
Ecommerce allows people to carry out businesses without the barriers of time or distance. One can log on to the Internet at any point of time, be it day or night and purchase or sell anything one desires at a single click of the mouse. Even during the busiest holiday periods of the year, an Ecommerce site operational 24/7.
The direct cost-of-sale for an order taken from a website is lower than through traditional means (retail, paper based), as there is no human interaction during the on-line electronic purchase order process. Also, electronic selling virtually eliminates processing errors, as well as being faster and more convenient for the visitor.
Ecommerce is ideal for niche products. Customers for such products are usually few. But in the vast market place i.e. the Internet, even niche products could generate viable volumes.
Another important benefit of Ecommerce is that it is the cheapest means of doing business.
The day-to-day pressures of the marketplace have played their part in reducing the opportunities for companies to invest in improving their competitive position. A mature market, increased competitions have all reduced the amount of money available to invest. If the selling price cannot be increased and the manufactured cost cannot be decreased then the difference can be in the way the business is carried out. Ecommerce has provided the solution by decimating the costs, which are incurred.
From the buyer’s perspective also Ecommerce offers a lot of tangible advantages.
Reduction in buyer’s sorting out time.
Better buyer descisions
Less time is spent in resolving invoice and order discrepancies.
Increased opportunities for buying alternative products.
The strategic benefit of making a business ‘Ecommerce enabled’, is that it helps reduce the delivery time, labour cost and the cost incurred in the following areas:
Document preparation
Error detection and correction
Reconciliation
Mail preparation
Telephone calling
Data entry
Overtime
Supervision expenses
Operational benefits of Ecommerce include reducing both the time and personnel required to complete business processes, and reducing strain on other resources. It’s because of all these advantages that one can harness the power of Ecommerce and convert a business to ebusiness by using powerful turnkey Ecommerce solutions made available by ebusiness solution providers.